Media Kit
Everything you need, pre-approved.
Bios, facts, and the introduction paragraph, ready to copy. For journalists, event organizers, and anyone introducing me to a room. Facts below are the approved versions; please use them verbatim.
“I worked with Juan early in his Microsoft career and admired his diverse industry and organizational insights. An Outsider’s Playbook is the product of his career perspective. Juan shares practical frameworks for identifying market shifts, communicating value, building enduring businesses, and leading through uncertainty. Whether you’re an entrepreneur, investor, or technology leader, you’ll find ideas here that are both insightful and immediately useful.”
“In a business landscape obsessed with hyper-specialization, Juan Vegarra delivers a masterclass on turning the generalist mindset into a board-level superpower. Drawing on a career spanning tech, mining, and medtech, Juan demonstrates how an outsider’s lens turns perceived vulnerability into transformative innovation, and why non-traditional leaders are exactly what companies need to make their next exponential leap.”
The introduction and the short bio
Juan Vegarra builds the institutions that unlock value already present. Over four decades he has set worldwide strategy for a $1B Microsoft partner program, founded and led a TSX-listed company from a $500K seed to a $160M market cap, and backed companies across eight industries, with exits including a FinTech sold to Experian. Today he is CRO of VerAvanti, commercializing a hardware-enabled AI platform. He is the author of An Outsider’s Playbook (2026).
Juan Vegarra is a company builder and investor with a multi-decade career across six industries, and eight backed as an investor. He set worldwide strategy for Microsoft’s $1B Solution Provider Program, founded TSX-listed Vena Resources ($500K seed to a $160M market cap), and today serves as Chief Revenue Officer of VerAvanti. Born in Lima, based in Bellevue, Washington. Author of An Outsider’s Playbook (2026). Bilingual: English and Spanish.
Fact sheet
Four decades
Six industries operated from the inside, eight backed as an investor.
$95M+
Raised across the companies I have led, from investors in Peru, Chile, the US, Canada, England, Switzerland, Germany, and the Gulf region.
320x
Return for original seed investors at Vena Resources (TSX: VEM), $500K seed to a $160M market cap.
$1B program
Microsoft Solution Provider Program, worldwide channel leadership across 54 countries, 1990 to 1999.
Ascend mentor
Three years mentoring CEOs of minority owned businesses scaling past $5M. JPMorgan Chase sponsored, anchored at UW Foster.
Education
Executive MBA, University of Washington, Michael G. Foster School of Business, 2001.
Languages
English and Spanish. Talks and interviews available in both.
Based in
Bellevue, Washington. Born in Lima, Peru. In the US since 1980.
This is the approved headshot, the same image on the back cover of An Outsider's Playbook. Please do not crop, filter, or recolor. The two-page executive CV and a short bio are available as PDFs for programs and press packets.
For interviews, speaking, and press: juan@juanvegarra.com. Response within two business days, usually faster.